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Amsterdam Right Brainers Convention

2009-10-09

To celebrate the NY400, the 400th anniversay of the relationship between NYC and Amsterdam, we were invited to participate in the first Amsterdam Right Brainers Convention (ARBC).


ARBC, the brainchild of Peggy Stein (Bureau Pindakaas) and Hank van Dijk (McCann Amsterdam) was to curate an exhibition to show the best of the city’s creativity. Other agencies involved are TAXI Europe. de-Construct, 180 Amsterdam.


ARBC is truly a mash-up of creativity, commerce and counter culture.


For W+K, Alvaro Sotomayor, Pierre Janneau, Ignasi Tudela, Jonny Sens, Toby Morris and Rebecca Parker got together to create a unique rotating lantern that illustrates the creative optimism and energy of life in the Dam.


The artwork was seen by thousands of people during a 3-day exhibition in Chelsea Market.