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Nokia Responsiveness Campaign

2009-11-14

The Responsiveness campaign is our first communication for Nokia, launching a series of content films featuring recent TED fellows.


The films are part of Responsiveness, the global campaign capturing how different people respond to what matters to them most in individual ways. The digital films are hosted on the Nokia and TED websites and the fully integrated campaign of TV, OOH, Print, Digital, WOM and Retail Environment will continue to roll out globally throughout the year.


The mutual aim of Nokia and TED is to connect and inspire people across the globe and explore how, as a whole, we can respond to each other in intelligent and inspiring ways. W+K has documented these visionary thinkers with a series of thought-provoking videos that focus on exploring the question of ‘How We Respond Is Who We Are’.


The series of nine- docu-style content films, shot by Peyton Wilson (HomeCorp Production), explore how each of the selected TED Fellows approaches responsiveness to gain momentum and ignite productivity.