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How Big Can Football Get?

2010-02-23

That's the question we asked for our FIFA10 integrated campaign and the results have been staggering.


Hands down, football is the biggest sport on earth.


Around the world, hundreds of thousands of devoted fans pack stadiums every weekend to watch their favorite teams.


What few people realize is that those same supporters also play around 2 million online matches of football every day with EA Sports’ FIFA, that’s about 65 years of football in a day.


It is the passion for the game of football that connects both fans and gamers. This insight challenged us to show the world that FIFA 10 blurs the lines between real and virtual football as never before.


So we showed that every footballing effort around the globe actually contributes to the global scale of football. We asked: How big can football get?


With a fully integrated campaign, centered around a two minute anthem TV spot, we celebrated this massive world of football.