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Nike World Cup "Write The Future" Trailers

2010-05-19

Weird, provocative and, above all, highly intriguing, these content pieces were designed to light up the blogosphere, keep tongues wagging, and maintain an active level of engagement with the campaign idea. Playing into the alternate reality that exists in the master spot, they teased the idea prior to launch, and will be given a staggered release over the course of the World Cup to keep the conversation going.


More work here.