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The Future, in LIGHTS. In JoBurg, live

2010-06-24

Write the Headline, Write the Future” is a distinct interactive digital installation involving a giant LED screen – nearly half a football pitch in size - on one of Johannesburg’s most iconic buildings, the Life Center. The ambitious interactive experience allows football fans around the world to submit personal messages via Facebook.com/nikefootball.com, Twitter, Mxit and QQ to inspire their favorite Nike players, and then see their headline transformed into a huge animation that towers over the city of Johannesburg and lights up the night sky.