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So, exactly How Big Can Football Get?

2010-09-16

Last night it got a little bigger when we took home a silver EFFIE for the EA FIFA10 “How Big Can Football Get” campaign. This is exciting news because the EFFIEs celebrate the most effective work in our industry. They are judged not only on the quality of the creative but also the ability to move the needle, change perceptions, create talk value, drive consumer engagement, and of course sell the product. This campaign did that and more. It is great work and now a fantastic integrated case study.

Congratulations to the entire team.