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Most Contagious 2010 report
2010-12-13
Contagious Magazine came out with their Most Contagious 2010 report. In it they named Nike “Most Viral brand of 2010”, thanks in large part to Write the Future. Nike more than upheld its reputation for strong viral films in 2010. First up in May, came Write the Future, a blistering three minutes of the on-pitch exploits of Italy captain Fabio Cannavaro, England’s Wayne Rooney, Franck Ribery of France, twinkle-toed Brazilian Ronaldinho and Portuguese pin-up Cristiano Ronaldo. Their play was interspersed with footage of the three players’ imagined destinies: Rooney sees endless babies named Wayne, while Ronaldo wins that unbeatable badge of fame: a cameo in The Simpsons, all on the understanding that a single moment of triumph or failure can lead to immortality or ruin. Unveiled on Facebook to underpin Nike’s ‘Write the Future’ World Cup 2010 strategy, the ad clocked up 6.3 million views in just six days, smashing Nike’s previous records.
