Work

New World of Coke Documentary

<P>The New World of Coca-Cola in Atlanta opened to visitors in April 2007. For this launch, Coke asked W+K to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke Side of Life.</P><P>The result was our take on a behind-the-scenes documentary about the Happiness Factory, where a film crew does an entertaining series of interviews of the workers going about their business.</P><BR/>