Work

This is the Game

<P>‘This is the Game’ focuses on the unwritten Code of values implicit in rugby union on and off the pitch, such as sportsmanship and respect, and promotes Heineken as the worldwide partner and official beer of the Rugby World Cup 2011. </P><P></P><P>The film tells the story of ‘The Code’, highlighting the rules by which all fans and players live by. The film features archived match footage, fans singing and supporting their teams in the stadium and in the pub.</P><P></P>