Work

Bread & Butter

<P>For the global launch of the ‘Go Forth’ campaign, Levi&apos;s focused on Berlin, a city aligned with the brand&apos;s commitment to craftsmanship, community and social progress. The campaign launched with the Levi’s Print Workshop. Located in Berlin&apos;s central core, it provided free screen printing equipment and supplies to the community plus a range of exhibitions dedicated to the craft of screen printmaking. Levi&apos;s also collaborated with young Portuguese street artist Alexandre Farto, aka “Vhils,” to create a series of street murals that capture the faces of some of Berlin’s modern day pioneers in a dramatic and poetic way. These pioneers serve as an inspiration for the city and embody the ‘Go Forth’ spirit. </P>