Work

Mad

To celebrate the 20th anniversary of Nike ACG, we created a print and retail collateral campaign paying homage to the original campaigns that featured a simple story between product and brand, focusing on the way ACG seamlessly aligns its wearer with Mother Nature. The print campaign consists of three headlines ‘STRUT-like a fish’, ‘HEAVY-as a feather’ and MAD-as in nomad’. Each word was individually transformed into a 3-dimensional handcrafted model. Mad as in Nomad is made entirely out of leaves.